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We know our ship. 

DesktopShipper is dedicated to providing high-quality services to e-commerce shippers all over the world. Whether you are just starting a business or are an established enterprise, we have compiled loads of resources to help you succeed. 

Check them out below. 

  • DS Education

    New to e-commerce? Established business owner looking to sharpen your skills? No matter what level you're at, we've got you covered! Check out these learning resources including e-books, downloadable one-sheets, video tutorials and more!

  • Case Studies

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  • Knowledge Base

    Having issues with DesktopShipper? Check out our knowledge base for insight on multiple troubleshooting categories. 

  • ShippingGear

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Inside the Industry:
 DS Glossary

Below you will find a collection of words and phrases that are commonly mentioned in Shipping and Logistics industry. 


A | B | C | D | E | F | G | H | I | J | K | L | M | O | P | Q | R | S | T | U | V | W | X | Y | Z | #



Abandonment refers to an eCommerce shopper who has visited a website and left without taking the desired action, such as leaving items in their online cart without purchasing or not scheduling a consultation with your sales team. Learn about why consumers abandon their carts here.


Short for Accessorial Service, ACC is a carrier-provided service applied when a shipment cannot be delivered by regular transportation, generally with an additional fee charged. Examples of ACC include address corrections, storage, and extra fuel. 


Accessorials, also know as accessorial charges, mean any fee for additional or added-value services beyond the standard transportation of goods. Generally, carriers apply these charges for aids such as select parcel pickup options, custom delivery requirements, or documentation fees.

Adult Signature Required

Known by various names to different carriers, this is an option when the shipment receiver's signature is needed to complete the delivery. Examples of this would include businesses asking for a signature required when the package's value exceeds a certain dollar amount or if the package contains alcohol and the recipient needs to be above age to receive by law.

Average Order Value (AOV)

Average Order Value (AOV) is a standard eCommerce metric that helps retailers comprehend customer purchasing behavior. It refers to the average dollar cost that shoppers spend when purchasing from an online store.


Application Programming Interface (API) is a fully presented communication method that allows various programs to interact and share data. A shipping API helps eCommerce companies improve order management, including fulfilling, shipping, and tracking orders by integrating shipping functionalities from multiple marketplaces into a singular business system.

ASN- Advanced Ship Notification

An advance ship notification (ASN) notifies recipients of incoming deliveries. An ASN can refer to email, text, or even fax announcements that allow the sender to communicate multiple order details, including shipment tracking.


An audit refers to examining claims that are due for late shipment deliveries and unnecessary costs applied to senders in the shipping industry. Audits are necessary to help reduce bottom-line expenses and improve efficiency in the supply chain. Without this process, shippers risk increasing their spending.

Average Time on Site

Mostly seen in web analytics, Average Time On Site refers to the amount of time the visitor has spent on a webpage. The time measured in minutes or seconds does not calculate the visitor's actual reading time on the web page.

AVS- Address Verification Service

A process in which companies implement in their checkout verifies the address is valid and formatted correctly. Address Verification can also be utilized in the shipping process, ensuring that the address is correct and a reduction in shipping errors.




Base Shipping Rate

BSR, also known as Base Rate, Published Rate, or List Rate, is determined by each carrier within shipping contracts. It is a base rate for shippers to know their base spend confidently on shipments outside of potential surcharges and fees that may apply.


A barcode is a square or rectangular image consisting of a series of parallel black lines, typically including 12 numbers read by a scanner. Barcodes applied to products are a means of quick identification.

Batch Shipping

Batch Shipping is a common phrase used in order management and fulfillment to describe the processing of large quantities of shipments in a minimal time—this a time-saving method used by companies big and small.

Big Box Retailers

A big-box-retailer is a retail store that occupies an enormous amount of physical space and offers various products to its customers. The store achieves economies of scale by focusing on large sale volumes. Though typical of brick and mortar, this term can also describe retailers who sell in-person and online.

Bounce Rate

Bounce rate refers to the percentage of visitors who navigate away from a website without visiting other site pages—generally expressed in a web traffic analysis. It measures the effectiveness of a website and specific web pages and helps companies revisit their marketing efforts to keep consumers on your website.


Bundling refers to when a customer purchases two or more products in one order for one price. Generally, bundling is used as a promotional tool to encourage consumers to buy more products. 

Buy-to-Detail Rate

Buy-to-Detail Rate helps identify products that result in the most purchases, and is a metric specifically for e-commerce stores. It allows companies to understand what products customers are purchasing after skimming over the product details. 

Buyers Persona

Buyer Persona is a semi-fictional representation of your ideal customer based on market research and actual data from existing customers. It is important to consider race, sex, age, socio-economic status, behavioral pattern, goals, and persona problems. You can make more than one buy persona depending on your company, but be as detailed as possible. 




Carriers consist of companies that undertake the professional conveyance of goods; an individual entity in the business of transporting goods for hire. They include shipping lines, airlines, trucking companies, and railroad companies. In the small parcel shipping space, carriers focus on transporting packages to consumers' doorsteps.


A claim refers to the manner in which a company or recipient reports a package has been lost or damaged during shipment. According to the claim, the shipment's declared value is what should be refunded to the customer. Generally, the customer files a claim with the business they purchased their order. If it is determined to be the carrier's responsibility, the company files a carrier claim.

Click Through Rate

Click-through-rate (CTR) is a ratio that shows the number of clicks on a specific link, ad, linked image to the total number of visitors browsing through that page or ad. CTR measures these clicks for a webpage, advertisement, or link, which helps determine an online marketing campaign's success and overall return of investment (ROI). Depending on your market and past data, a good click-through rate can range from 0.5% to 5%.

Cold Chain

A cold chain extends the life and preserves perishable foods, drugs, chemicals, and other products by assuring continuous refrigeration through the products supply chain from manufacturing through transport and storage to its final delivery. A cold chain is a constant climate-controlled supply chain.

Commercial Rate (Shipping)

Commercial Rate Shipping is an economically-friendly alternative to retail rates provided by the U.S. Postal Service (USPS) for customers who purchase and print shipping labels with an online service provider such as DesktopShipper, Pitney Bowes, and Visible Supply Chain Management.

Consolidated Shipping

Consolidated shipping is a shipping method where a consolidator, such as a warehouse, combines individual packages from various shippers into one shipment made to a single destination. In small parcel shipments, companies usually practice consolidated shipping for customers who make multiple purchases in separate orders. Consolidating these orders helps optimize the supply chain, saving the company time and money while reducing waste and greenhouse gas emissions.

Conversion Rate

Conversion Rate is a term used in marketing to describe when a visitor achieves a marketing goal or completes another action. In terms of e-commerce, the conversion rate is generally used to describe the conversion that occurs when a visitor on a site makes a purchase—converting a potential customer into a paying customer or the journey they took from browsing to purchasing.

COS- Content Optimization System

Content Optimization System (COS) is a holistic solution designed to help businesses manage their website and other digital marketing components all in one system. It provides a sales-ready webpage that gives a personalized look and feel, while allowing for easy updates and a responsive design.

Cross Selling

Though not specific to e-commerce, this is a practice that has proven to be beneficial when done correctly. Cross-Selling is the practice of selling additional products or services to customers who have already made a purchase. Cross-selling is only successful when the additional products or services are related to or commentary to the products already purchased. Learn more about how to cross-sell here successfully.

Cubic Pricing

Cubic Pricing refers to rates based on parcel size and shipping distance instead of on parcel weight through the USPS. Learn more about cubic pricing and how it works here.


A government agency charged with enforcing rules to protect the country's important export revenues. Certain goods will not be allowed into certain companies and customs forms will have to be filled out anytime anyone or company ships internationally.


Distribution Center

A Distribution Center (DC) is facility from which outgoing shipments originate. It can be a company-specific warehouse or a 3PL.

Declared Value

Varying from shipment value and retail value, declared value is a term used by carriers, determined by shippers, to describe a shipment's worth that will be insured for any loss or damage to the load.

Digital Commerce

Digital Commerce is an e-commerce system that refers to the buying and selling of goods and services using digital channels such as the Internet. It includes a combination of features that provide analytics from areas such as search engines, social platforms, and mobile apps.

Dimensional Weight

Dimensional Weight, also known as Dimensional Pricing, is a pricing technique for carriers to reflect the cost of shipping larger packages better, regardless of their weight. It is similar to all other rates and is subject to negotiation based on the volume of packages being sent through a specific carrier.

Drop Shipping

Dropshipping is an online retail fulfillment method where a company does not keep the product(s) it sells in stock. Alternatively, it helps streamline the order process by having products shipped directly from the third party to the customer when they make a sale. Learn more about drop-shipping here.

Duplicate Charges

Duplicate Charges, recognized through parcel auditing, refer to when carriers duplicate costs for a shipment, often occurring when that shipment has various numbers of parts.


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